Spring through fall is wedding season, a time when retail, press, and event calendars revolve around engagements, ceremonies, and anniversaries. As jewelry professionals, we often accompany our clients through all of these milestones.
Whether the wedding season ramps up for you in spring or continues year-round, let these ideas spark new ways to connect with clients and incorporate fine colored gemstones into meaningful, memorable designs.
Something Blue (with a twist)
“Something old, something new, something borrowed, something blue…”
This beloved tradition is a perfect opportunity to create personal, sentimental jewelry using fine colored gemstones.
How to Sell It:
Refresh an heirloom.
Replace a damaged or under-loved stone in a treasured piece with one of our vibrant blues. Use our custom filters to easily browse by cut, material, or shade.
Add a personal touch.
Add a personal touch by combining gems from our inventory with your client’s existing jewelry, like adding blue charms to a favorite pair of huggie hoops or setting stones into a simple cufflink.
Need inspiration?
Explore our beautifully varied selection of tourmaline, aquamarine, zircon, and more to help your client find their perfect “something blue.”
Thanks, Bestie!
Brides and grooms often want to thank their closest people with a gift that’s meaningful and personal—something they’ll actually wear long after the big day
How to Sell It:
Keep it thoughtful, not extravagant.
We offer stones across a range of price points, so you can help clients create gifts that feel special without going over budget.
Design with ease.
Our calibrated stones and broad selection of materials make it simple to design matching pieces that work beautifully with any color scheme.
Make it memorable.
Fancy shapes and custom cutting options help create pieces that feel one-of-a-kind—perfect for gifts that go far beyond the wedding day.
Dressed to Attend
When it comes to weddings, guests often spend a lot of time shopping for the perfect outfit—whether buying, renting, or styling something in a new way for the occasion. Jewelry is an essential part of completing that look, yet it’s often an afterthought. By positioning fine jewelry as a key element of wedding guest dressing, you can help your clients elevate any outfit with pieces that become lasting wardrobe staples.
How to Sell It:
Design a bold go-to.
Create a powerful piece of jewelry using gemstones that pop. Bold designs can transform a classic black dress or speak to a client’s signature style, making one standout piece the secret to effortless event dressing.
Create pieces that mix and last.
Classic designs pair effortlessly with rental looks or an evolving wardrobe, while high-quality gemstones and craftsmanship ensure these pieces become staples your clients will wear again and again.
Replace one-hit wonders.
When natural gemstones meet your expert craftsmanship, the result is jewelry that’s made to party and stay in rotation. Unlike costume pieces, these designs aren’t just for one night—they’re built to last.
Meaningful Gifts for the Big Day
Weddings are full of meaningful traditions, and jewelry gifts are a beautiful way to honor those moments. Whether designing a gift exchanged between the couple on their wedding day or a deeply personal present from family and friends, jewelry adds lasting significance.
How to Sell It:
Offer thoughtful guest gifts.
Remind your clients that jewelry isn’t just for the couple to exchange. Wedding guests can give meaningful, lasting tokens of celebration through jewelry gifts that go beyond the usual registry roundup.
Highlight meaningful gemstones.
Encourage your clients to choose stones that tell a story by sourcing birthstones or gems from places that hold special memories for the couple. It’s more than jewelry; it’s a keepsake filled with personal meaning.
Create coordinating couple’s sets.
Suggest designing two matching or complementary pieces for the bride and groom. It’s a wearable love story, connected designs and gemstones that celebrate their bond in style.
